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By Heather E. Yates

Anchored within the concept that political campaigns subject to electoral results, The Politics of feelings, applicants and Choices analyzes the dynamics of emotional vote casting and decision-making over the process 3 presidential elections among 2004 and 2012.  every one presidential crusade displays a different tone and temper, which impacts citizens’ perceptions of decisions and candidate picture. Accounting for the idiosyncratic nature of a crusade setting and a candidate’s message, this research isolates particular emotional dimensions that have been influential on electorate’ value determinations of particular crusade matters. hoping on the Affective Intelligence conception and the Transfer-of-Affect thesis to relate the causal relationships among citizens’ emotional responses and factor value determinations, this publication illustrates the categorical electoral contexts whilst electorate’ feelings are depended on as political wisdom and transferred to their ideals approximately sure policies.

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The Politics of Emotions, Candidates, and Choices by Heather E. Yates


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